Garden Fresh Restaurant Corporation Growing in 2010
Garden Fresh Restaurant Corporation, parent company of Souplantation & Sweet Tomatoes, today opened its newest locations in Encinitas, California and Naples, Florida. As the first new restaurants in the company’s 2010 growth strategy, each will offer guests the Souplantation/Sweet Tomatoes signature 45-foot salad bar full of fresh, seasonal vegetables and tossed salads, made-from-scratch soups and hand-crafted muffins, focaccia, breads and desserts.
The Encinitas, California location is part of the company’s newest prototype. The new design offers guests all their favorites while creating a more streamlined design and interior. These changes will mean faster construction timelines and the ability to enter previously unavailable spaces, like shopping centers and strip malls, all without any change to the menu or quality of the food and service.
“The restaurant business is changing, and in order to grow and reach new markets restaurants must be strategic. We have developed a strategy for 2010 and beyond that will enable Garden Fresh Restaurant Corporation to grow in new and existing markets and introduce new guests to our wholesome, healthy fare,” said Joan Scharff, executive director of marketing for Garden Fresh Restaurant Corporation
As part of the company’s growth plan for 2010, six new Souplantation/Sweet Tomatoes locations will open across America. These restaurants will be a mix of the traditional design and the new design.
Souplantation offers a rotating menu of more than 100 original, made fresh daily recipes featuring signature salads, soups, bakery goods and hot pasta sauces, at an all-you-care-to-eat price. All food is prepared without the use of artificial flavors, colors, additives or artificial trans fats. A different food theme is featured each month and the most popular menu items are rotated every two weeks. Items are showcased on a 55-foot salad bar and prepared exhibition style every 20 minutes.
Celebrating over 30 years, Souplantation was founded in 1978 in San Diego and currently operates 114 salad buffet-style restaurants across the western, southern and eastern portions of the United States. Souplantation cares about what comes out of guests’ wallets and into their bodies by creating an exceptional, all-you-care-to-eat dining experience with a daily selection of made-from-scratch soups and salads and hand-crafted muffins, focaccia, breads and tasty desserts. By combining high-quality, farm-fresh and scratch-made foods for a fixed price, the restaurants provide guests with the freedom to create their own wholesome meals. The restaurant concept is built around fresh prepared, great-tasting recipes with a salad bar full of seasonal vegetables and tossed salads prepared exhibition-style every 20 minutes. Souplantation restaurants are open daily for lunch and dinner and also for a special Sunday Breakfast that features a variety of delicious morning favorites in addition to regular selections. For more information, visit www.souplantation.com.